05 January 2025

Esports as a New Betting Arena: 2025 Trends

Last Updated: January 05, 2025

Esports remains one of the fastest-growing segments of the global entertainment economy even in 2025. It has transitioned from a collection of mini competitions of small-scale enthusiasts to a fully professionalized and multi-billion-dollar industry. Worldwide tournaments of League of Legends, Counter-Strike 2, and Dota 2 Main Events now draw in audiences that rival those of a major sports championship. Major esports events, attributable to sponsor, media, and advertising, reach over 1.9 billion viewers worldwide in 2024.

The betting industry recognized growth in wagering on esports. Established and new bookmakers are offering wagering on esports tournaments. The integration of the two digital sectors, gaming and online betting, has notably changed the way the world, and even new areas of competition like North Africa, engages in wagering on competitions.

The Rise of Esports Betting Platforms

The last few years have seen esports join online betting ecosystems at a record pace. In many regions, advancements in digital infrastructure and mobile network connectivity have opened new forms of participation. For instance, in some South Asian markets, esports betting through an online bet app in Pakistan is now a mainstream offering. This mirrors a global trend of mobile first users seeking out seamless and intuitive betting experiences during live, interactive, and fast-paced events.

Esports betting differs from traditional sports betting. Esports betting is data-driven in real time. Esports betting is innovatively advanced. Real-time updates on stats and metrics provide information to the bettors to make betting choices in real time. Live betting is advanced. Most platforms feature AI that provides advanced analytics, assessing a player's form and a team's dynamics in competitive situations.

Technology That Enables the Expansion of Esports

Innovative technologies, such as advanced streaming, AI fraud detection, and blockchain technology, have expanded the betting industry globally, particularly in esports. Live betting is enhanced with real-time match streaming on platforms such as Twitch and YouTube. Advanced fraud technology in the blockchain system is developed to secure bets placed and match results, ensuring transparency and limiting manipulation.

AI technology helps improve both the player experience and the security of the operators. Predictive technology helps determine which gameplay data to analyze to recognize repeated patterns or anomalies, and allows the platform to uncover any suspicious behavior. Meanwhile, gameplay data helps inform the AI-enhanced predictive technology. Finally, AI gambling tools help customize gambling suggestions for users, a feature similar to those found in the online gaming industry.

The table below lists the differences between traditional and esports betting markets.

Aspect

Traditional Sports Betting

Esports Betting

Event Frequency

Seasonal or annual

Continuous, weekly, or daily

Data Availability

Limited and recorded by humans

Expansive and available in real-time digitally

Audience Demographics

Older and sports-focused

Younger and tech-oriented

Popular Platforms

Web and retail outlets

Mobile and streaming-integrated apps

Regulation

Well established in most markets

Varies by region

Regional Context and Regulation in 2025

Esports in Tunisia and the North African region are receiving more institutional attention. National gaming associations have officially sanctioned gaming tournaments and formed partnerships with esports event organizers on a local level. There still needs to be more development of regulatory frameworks in the region. Authorities are focusing on issuing legislation regarding consumer protection, digital taxation, and innovation in the market.

Esports betting is a recognized segment of the online gambling market. States that have legalized online gambling ensure that operators implement transparent mechanisms for calculating betting odds, responsible gambling tools, and age-gating mechanisms, and promote age-restricted gambling. Given the ongoing digitalization of the country and increasing reach of broadband Internet, Tunisia could implement esports-related services in the future, but would be legally restricted to the range of services defined in the law.

Current measurable trends in esports betting have been defined. From the perspective of technological sophistication and market maturity, these trends are positive:

  • Integration with streaming services. Users are able to place and withdraw bets within the streaming application, and are able to move seamlessly between the two experiences.

  • Micro bets. Betting instruments that facilitate betting for very short time windows have been introduced. Gamblers can guess the round/phase of the match, or the kill in the match, of the game.

  • AI tools. Betting applications with game analysis use AI and ML to predict game outcomes and provide tools for the bettors.

  • Cross-game betting. Operators target bets on less popular games in addition to the big ones. Customers can place bets on fighting esports, simulation esports, and mobile games.

  • Localized content and tournaments. Gamification of region-specific tournaments.

  • All these changes show that the difference in market offerings is a result of market innovation.

    Economic and Ethical Considerations

    The impact of esports betting on the economy is hard to ignore. In places where it is legalized and regulated, it creates jobs in technology, analytics, and compliance. In addition to this, new sponsorship agreements and revenue-sharing arrangements are forming between esports organizations and betting companies.

    Fair betting, the integrity of game data, and the risk of underage gambling are essential issues that still need to be addressed. The most prominent players in the industry are implementing measures to certify that underage players won't be allowed to gamble, and that outcomes of the games are transparent and available for players to verify. The Esports Integrity Commission (ESIC) and other oversight organizations are indispensable in outlining appropriate ethical standards.

    Measures to control problem gambling, including deposit limits and real-time gambling monitoring, are merging into the esports betting industry. These measures will help in preserving the esports industry's reputation as it converges with the betting industry.

    Future Outlook for 2025 and Beyond

    The expansion of esports betting and gambling is expected to continue for the foreseeable future. By the end of 2025, global esports betting turnover is expected to reach $25 billion, indicating that the industry is shifting from a niche to a mainstream gambling market.

    Continuous advancements in technology, along with improvements in regulations, will influence the interactions of both players and operators in this field. In Tunisia, the growth of esports culture and esports digital infrastructure over the next few years will be crucial in determining the regulation and economic significance of esports betting.

    Esports betting in 2025 will embody the fundamental changes occurring in digital entertainment globally, where technology, interactivity, and data redefine the watching, analyzing, and monetizing of competitive gameplay.